Andy Cockayne

Freelance SEO Consultant

Sheffield (UK)

Hi!

I'm Jason Dawson

Ui/Ux & Print Designer

WELCOME


About Me

Hello, I am Andy Cockayne, SEO & Digital Marketing Specialist

I am a Sheffield (UK) based Freelance SEO Consultant with a wealth of Digital Marketing experience who is able to offer help, advice and an array of services to get your business in front of the right people online.


I have an excellent all-round understanding of Search Engine Optimisation (SEO) which I use on a daily basis to help companies and businesses of all sizes to achieve better search engine rankings. I work with both B2B and B2C businesses and specialise in helping eCommerce websites overcome difficulties that can plague a site selling a number products with many variations.

Basic information


Personal Details

Business: Rising North Digital Ltd


Website: https://risingnorth.co.uk


Location: Sheffield, UK


Email: [email protected]


LinkedIn: /in/andycockayne


Twitter: @andycockayne

SEO SERVICES


What I do...

Data Analysis

Discover and model your existing website data prior to SEO commencement.

Competitor Analysis

Identifying your major competitors and analyse their strengths and strategies.

Website Audit

Examining your website page-by-page for site health, speed and performance.

Keyword Research

Finding the keywords that your customers use to search for your product or service.

Content Analysis

Analyse your page content to identify opportunities and improvements.

On-Page SEO

Fine tune your individual webpages for higher search engine rankings

Off-Page SEO

Taking actions outside of the website to positively impact your search engine rankings.

Reporting

Providing you with a regular overview of your website search engine performance.

SEO GENRES


Different Types of SEO

Local SEO

An effective way for  businesses promote their products and services to local prospects and customers. 

National SEO

Ranking websites nationally for broader keyword terms and not generally for specific geographic locations.

International SEO

Optimising websites to help the search engines understand the countries being targeted and the language required.

eCommerce SEO

The process of making your online store visible in the search engines to encourage more traffic and sales.

MY skills


Technical Skills

Google Analytics Icon

GOOGLE ANALYTICS

A tool I use daily to analyse my customers website activities deriving unique insights into what is working and what is not.

Search Console Logo

GOOGLE SEARCH CONSOLE

An extremely important SEO tool which I use on a daily basis to measure my customers website performance.

Google Data Studio Logo

DATA STUDIO

I use this effective tool to turn customer data and information into unique, easy to read, shareable dashboards and reports.

AHRefs Logo

AHREFS

My 'go to' tool for keyword research, competitor analysis, content analysis, backlink analysis and site auditing.

SEMRush Logo

SEMRUSH

Another valuable asset in my SEO toolkit, I use mainly for keyword research, competitor research and website audits.

Screaming Frog Logo

SCREAMING FROG

Another tool I used on an almost daily basis to crawl websites highlighting indexing and other core on-page SEO issues.

Trello Logo

TRELLO

I use Trello to project manage my client work organising projects and delegating tasks in order to meet deadlines.

BigCommerce Logo

BIGCOMMERCE

An effective eCommerce solution, I now work with a few clients  on this platform and find it very SEO friendly.

Wordpress Logo

WORDPRESS

I have worked with Wordpress for many years on both website design and SEO projects, it is my personal CMS choice.

Affinity Logo

AFFINITY

I use Affinity Photo to resize and compress images on client websites in order to improve page load and overall site speed.

MY  experience


Work Experience

MARCH 2020 - PRESENT

Owner / SEO Consultant

Rising North Digital / Sheffield

Working with a range of national clients across a variety of business sectors including; eCommerce, IT, engineering, manufacturing, automotive, fashion, sport and travel. 

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AUGUST 2018 - MARCH 2020

Owner / SEO Consultant

AEM Digital / Sheffield

Working with a range of national clients across a variety of business sectors including; eCommerce, engineering, manufacturing, automotive, fashion, sport and travel. 

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FEBRUARY 2017 - JULY 2018

Digital Marketing Manager

Wilkinson Healthcare / Nottingham

I worked on the company’s B2C site; apogium.co.uk which was in its infancy when I first started on the project I managed all SEO and Digital Marketing aspects and increased rankings for a large selection of keywords and improved traffic to the eCommerce website.

JULY 2015 - NOVEMBER 2016

SEO Manager

Quickplay Sport / Sheffield

The challenge in this role was to increase the number of purchases made through the company website, however, following a full SEO audit, there were obvious issues to fix which took precedence from the outset.

JULY 2013 -JUNE 2015

SEO Consultant

Bolsover Cruise Club / Chesterfield

The company website was under a Google penalty for unnatural links and so this was the priority over and above everything else. Following a successful Google reconsideration request, I then focused on the website content to help build the brand and attract good quality links.

FEBRUARY 2007 - JULY 2013

Owner / SEO Consultant

Sheaf Media / Sheffield

Predominantly offering local SEO services to SME businesses across the Sheffield region. 

portfolio​​​​


My Work

Transive Logo
Future Water Logo
Car & Van Mats Logo
River & Wolf Logo
Awin Logo
Square Kitchens Logo
Eagle Generators Logo
Wilkinson Healthcare Logo
DTB Logo

​references​​​​


Client Testimonials

Andy worked as a freelance SEO consultant at Wilkinson Healthcare for 18 months. He took a brand-new website from zero  to a page one recognised site for many keywords and helped drive the online eCommerce business growth.


Russ Melrose

MD - Wilkinson Healthcare

Andy did an excellent job helping us with some On-Page and Technical SEO for one of our top clients. Highly recommend if you're looking for a skilled and reliable SEO who knows what they are doing.


Charles Travers

Founder - Finetune Digital

Delighted! No-nonsense approach, zero bull****, clear communication, perfectly on time, great work. I always fear snake-oil in SEO, but with Andy there was not a whiff of it - couldn't be happier.


Kevin Hassall

Owner - Agency Mai

Andy is my ‘go to’ person for all SEO requirements, he compliments the team structure, bringing his knowledge and expertise and is an asset for any project where SEO is a key requirement.


Martin Rourke

Owner - Web & Data

I have known Andy for a number of years, he is the only person I would use for anything related to SEO or Digital Marketing, I am always happy with his work, professionalism and results.


Ryan Fagan

Owner - Kitchens by Square

We have worked with Andy on a number of eCommerce projects, he is both knowledgeable and professional and he delivers what he promises in terms of effort and results.

  

Chris Booker

Marketing Director - Deeper Than Blue

get in touch


Contact Details

Please feel free to reach out and get in touch, I am always happy to discuss ways to help you improve your website's search engine rankings.

Phone number

0114 205 1666

Email Address

Skype

@andy-cockayne