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What Is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is a set of processes and strategies that affect a website’s visibility in the search engine’s *organic results (SERPs). When a website starts to rank highly in the SERPs then it will receive more traffic (visitors) resulting in more enquiries and ultimately sales.

*organic results are obtained only through SEO and does not involve paid search such as Adwords or PPC

Why You May Be Looking For A Freelance SEO Consultant.

  • You have spoken to a few Digital Marketing agencies and found their monthly retainer to be quite expensive.
  • You are seeking to replace a departed member of staff and consider a freelance individual a more cost-effective option.
  • You realise that you need help to get your website in front of the people who are searching for your products or services

These three examples are fairly common but there may be other reasons why you need help with organic SEO.

I think the first point to clarify is that SEO done correctly isn’t cheap and if you have anyone contacting you offering to undertake SEO for a price that seems to good to be true then decline the offer. You no doubt receive (or have received) emails from people and companies guaranteeing top spot on page one, there are no guarantees in this business so be warned!


If SEO is done incorrectly (using spammy or ‘black hat’ techniques) then you will certainly be worse off than if you did no SEO at all. Google are becoming increasingly adept at detecting bad (or spammy) SEO and they will have no hesitation in penalising a site that is deemed to have partaken in such activities.

A penalised website is the same as having no website at all and the recovery process (to get the site unpenalised) is both time-consuming and expensive to do.

You can read more about the various Google penalties here.

Doing SEO The Correct Way

As you are probably aware, Google are by far the biggest search engine and although other search engines such as Bing & Yahoo do offer some website traffic opportunities we as SEO’s tend to focus the majority of our work on Google.

Google have some strict guidelines on how SEO should be done and they don’t make life easy for us SEO professionals, that said, anyone who professes to know about SEO  will be aware of this and should have clear (white hat) processes and strategies that get results in an ethical way.

SEO isn’t a science (despite many people pretending it is!), it is however, an art which once understood is a fairly straightforward set of processes that only  requires time, experience and a certain level of investment.

The Key SEO Objectives

SEO (when done correctly) can help achieve the following objectives which depending on your service(s) or product(s) should increase sales and enquiries;

  1. Rank your website in Google (and other search engines) for relevant and profitable keywords.
  2. Build authority (online and offline) to your website and brand.
  3. Increase traffic (number of people) to your website.

For more information on how I can achieve these objectives for your website, please visit my services page.

About Me

I was born in ’67 (do the math) and I live in Sheffield, South Yorkshire but I work with clients across the UK. You can read more about me here.


I will use the blog page to write about various topics relating to SEO and Digital Marketing, however, I may also on occasions write about other things that interest me such as; affiliate marketing, travel, cooking and football!

Get in Touch

You can contact me in a variety of ways, including telephone, email and social media. Please see details at the topic of this page. Alternatively you can visit my contact page for further information.

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