If you have never come across ‘The Moving Parade’ before then you are probably wondering what on earth I am talking about but as you read through this post you will very quickly understand.
Whenever you market a product or service you probably know that you are never going to appeal to everyone because not everyone [...]

Anyone who has ever run a marathon or even a half marathon will be familiar with the term ‘hitting the wall’, it refers to a point in the race where you feel physically exhausted and probably mentally drained too, it is the point where you think “that’s it I’m giving up, stopping, packing it in”
There [...]