Because a customer will only see the benefit of the product they are buying from you, days, weeks or even months after they purchase it they have to believe that what you are saying (when promoting the product) is correct and trustworthy – otherwise they will ‘click off’ and move onto another site.
We have all [...]

I’m sure that if you are not already using Twitter you are more than aware of what it is and so I’m not going to go into that – I will be honest though and say that although I set my Twitter account up 6 months ago and have over 400 followers I don’t use [...]