A couple of years ago when attending a marketing course I became aware of a man who is an absolute legend in the world of advertising — his name is David Ogilvy.
Sadly Mr Ogilvy died in 1999 aged 88, however, his work, writings and company are very much still part of todays advertising and marketing [...]

When you write an article for your blog or to submit to an article directory you will probably choose a writing style using either an informational or personal approach.
I prefer the informational style, however, on occassions I will revert to a personal style of writing – let me try to explain
If I was writing an [...]

When a customer is deliberating whether to buy your product one of the key questions he will ask himself is, do I trust this person and is the information I am reading correct…
Well in an ideal world you would have a better chance of convincing your potential customer to buy the product if you could [...]

I never understood what all the fuss was about AWeber, whenever I read newsletters, blog posts or emails from people and AWeber was mentioned I used to click off the page or stop reading – how little did I know!
That was back then, I’m talking a three years ago when I thought Internet Marketing was [...]

This is a question I used to continually ask myself but now I find that I rarely think about it,  I think this is mainly due to the fact that I now know it is possible to make a living and not only that I firmly believe that it can be a full time job [...]

As many of you are aware, I have had to start my blog (better know as andycockayne.com) again from scratch and I am having to try and work on getting it back to where it was before at every given opportunity – basically that means getting home from my ‘day job’ at around 5pm and [...]

For anyone that has visited my blog previously, you may be wondering where all my posts went to?
Well, I had a problem which resulted in me having to delete my blog totally and start again, this dealt me a huge blow, I had worked so hard to get it up and running and to the [...]